Making MoneyPublishing StandardsContent Creation

How to Improve the Quality of a Hub

Updated on August 11, 2016

Quality Correlates with Success

Quality is important on HubPages for several reasons:

  • Quality is a huge predictor of a Hub's success (traffic, earnings, impact) over the long run
  • A minimum quality standard must be met in order for a Hub to be Featured on HubPages
  • High quality work can improve one's online reputation and bolster one's readership (while low quality work does the opposite)

We therefore recommend doing everything you can to improve all of your Hubs- not just those in need of the most work, but those which are already doing well and could possibly do even better.

Think of improving your Hub like improving a house- you'll want to make it more inviting, attractive, unique, accessible, and functional.
Think of improving your Hub like improving a house- you'll want to make it more inviting, attractive, unique, accessible, and functional. | Source

Simple Ways to Improve a Hub

Improving the quality of one's content is not rocket science. A few small actions can go a long way. We recommend:

  • Making sure that your Hub's title is short and descriptive, matching common search queries people might use when conducting searches on its subject (more on creating titles can be found in our Learning Center guide to creating successful, search-friendly titles)
  • Presenting information through your Hub that cannot be found elsewhere online (unique expertise, insider tips, rare data and analysis, and information that is not already extensively shared via existing online resources)
  • Presenting concrete facts, figures, and data, referencing and linking back to trusted sources, and providing detailed, insightful analysis rather than common sense and anecdotes

Presentation Goes a Long Way

Try to display information in your Hub in an attractive, alluring manner- as though it is delicious candy!
Try to display information in your Hub in an attractive, alluring manner- as though it is delicious candy! | Source
  • Providing a pleasant reading experience via attractive, high quality media, text broken into multiple Text Capsules with descriptive subheadings, bulleted lists, and helpful summaries and highlights presented in small, right-floated Text Capsules
  • Utilizing a wide variety of capsules to present your information in a thorough manner (use Map Capsules to provide context to historical accounts, Table Capsules to summarize features, cautions, timetables, prices, and recommendations, Ratings Capsules to provide ratings of products, services, and places mentioned, and Video Capsules to feature supplementary footage with additional information or instruction)

Bonus Tip!

Utilize our quality rating guidelines as a helpful reference point. These are the very same sets of criteria used by those who rate your Hubs via the Quality Assessment Process. We recommend shooting for a Hub with across-the-board quality ratings of eight or above.

  • Making an effort to include many high quality images that bring additional context, instruction, information, legitimacy, and visual allure to your Hub while also encouraging visitors to share your Hub via social media sites like Pinterest (ideally, you will use your own images, though if you use others' images, be sure to respect copyright law and attribute Public Domain, royalty free, or Creative Common images properly)
  • Editing your text (or having someone else edit it) to address any grammar/spelling issues that might harm your credibility and/or readers' experiences
  • Avoiding unrelated text, links, and products by resisting the temptation to link to good, but unrelated Hubs you have written, feature Amazon products that are not directly referred to in the text, and include personal rants that do not contribute to your argument or instruction

Bonus Tip!

Review our Elements of a Stellar Hub guide to see common characteristics of some of HubPages' most sustainably-successful Hubs.

Think Carefully About Links and Products You Add

Think carefully before adding products or links to your Hubs. Are they related? Do they add value to the Hub? If they don't, leave 'em out!
Think carefully before adding products or links to your Hubs. Are they related? Do they add value to the Hub? If they don't, leave 'em out! | Source

Hub Examples: Before and After

To give you a better idea of how Hubs might be improved (and to provide some inspiration on how you can improve your own Hubs) we encourage you to peruse the following 'before' and 'after' examples.

Each of the following Hubs starts out as a page with promise that has a lot of room for improvement. The final 'After' Hubs are an example of exemplary articles that will most definitely be Featured on HubPages and are likely to see long-term, sustained success.

The 'after' Hubs are good examples of Hubs that will score an 8 or better on the Quality Assessment Process.

A Hub on Cupcakes

The following Hub on cupcakes for nerds starts out as a page that offers some fun ideas but contains serious errors.

In addition to providing more ideas and advice, the improved version of this Hub includes a great deal of additional media (not just photos, but videos and Recipe Capsules), and extends its coverage above and beyond the concept of nerd cupcakes by also providing a cupcake recipe and general information on cupcake decorating materials and methods.

While we strongly encourage you to use as many original images as possible, you need not leave images out of your Hub simply because you do not have any. Many online sources offer images with licenses that enable you to use them in your work (so long as you respect the stipulations of each particular license). For more tips on finding and using images online, stop by our guide to proper image use.

Before and After

Click thumbnail to view full-size
BEFORE: The title contains a typo and is not search friendly; the first image is slightly pixelatedBEFORE: The second image displayed is too small and the author has included a long list of unrelated links at the bottom of the HubAFTER: The Hub features a large number of photos and an extensive array of ideasAFTER: The Hub provides additional decorating tips via the Video CapsuleAFTER: The Hub incorporates additional how-to on working with fondant and using other cake decorating materialsAFTER: The Hub presents an actual recipe via the Recipe Capsules
BEFORE: The title contains a typo and is not search friendly; the first image is slightly pixelated
BEFORE: The title contains a typo and is not search friendly; the first image is slightly pixelated
BEFORE: The second image displayed is too small and the author has included a long list of unrelated links at the bottom of the Hub
BEFORE: The second image displayed is too small and the author has included a long list of unrelated links at the bottom of the Hub
AFTER: The Hub features a large number of photos and an extensive array of ideas
AFTER: The Hub features a large number of photos and an extensive array of ideas
AFTER: The Hub provides additional decorating tips via the Video Capsule
AFTER: The Hub provides additional decorating tips via the Video Capsule
AFTER: The Hub incorporates additional how-to on working with fondant and using other cake decorating materials
AFTER: The Hub incorporates additional how-to on working with fondant and using other cake decorating materials
AFTER: The Hub presents an actual recipe via the Recipe Capsules
AFTER: The Hub presents an actual recipe via the Recipe Capsules
Before
After
527 words
2287 words
Two photos
46 photos
No special capsules
One video capsule, a Table Capsule, Recipe Capsules, a Poll Capsule and an Amazon Capsule
Flawed, non-search-friendly title
Polished, search-friendly title
Four different groups of suggested nerdy cupcakes
13 different groups of nerdy cupcake ideas
No additional advice on cupcake preparation or decoration
A cupcake recipe and tips on choosing and working with different decorating materials
Pixelated first image; second image that is too small
All images are of high quality and are properly formatted
Unrelated links shared at the bottom of the Hub
Links are explicitly related to the Hub's subject matter

A Hub on Beekeeping

The two Hubs on harvesting honey from a beehive contain text information that would be useful to a beekeeper. However, the improved version of the Hub goes above and beyond and reveals to the reader, via photographs and added media, the complete process.

Before: Honey, honey, honey!

After: How to Extract Honey from a Beehive

The improved version has a title that matches the content and is search friendly - an incredibly important part of online writing.

Personal, anecdotal photos help build trust by proving to your readers that you have walked the walk and have personal expertise in the topic. In addition to added photos, the improved Hub leverages instructional video and additional capsules to add value.

The Hub is broken up into multiple capsules with search-friendly subheadings and right-floated Text Capsules to improve readability. Overall, the improved Hub will be more likely to be found via search and offers a great deal more to the reader.

Before and After

Click thumbnail to view full-size
The title is not search friendly and the Hub contains only one image and text that is not broken up into multiple Text CapsulesThe Hub features an unattractive image and unrelated Amazon and eBay productsThe Hub has attractive images and is broken into logical sectionsNote the detailed, step-by-step imagesThe Hub includes great features such as the Nutrition Capsule, bulleted lists, and the Table Capsule
The title is not search friendly and the Hub contains only one image and text that is not broken up into multiple Text Capsules
The title is not search friendly and the Hub contains only one image and text that is not broken up into multiple Text Capsules | Source
The Hub features an unattractive image and unrelated Amazon and eBay products
The Hub features an unattractive image and unrelated Amazon and eBay products | Source
The Hub has attractive images and is broken into logical sections
The Hub has attractive images and is broken into logical sections | Source
Note the detailed, step-by-step images
Note the detailed, step-by-step images | Source
The Hub includes great features such as the Nutrition Capsule, bulleted lists, and the Table Capsule
The Hub includes great features such as the Nutrition Capsule, bulleted lists, and the Table Capsule | Source
Before
After
346 words
1933 words
1 photo
13 photos
No special capusule
Video Capsule, Table Capsule, Nutrition Capsule
Little evidence of genuine passion
More text and anecdotal images (showcasing real people) proving the author to be genuine and trustworthy
The image used does not contribute value to the content and is unattractive
The images used reveal the author's expertise and authenticity while also adding significant value to the content

A Hub on Travel in Vancouver

The following Hub on traveling to Vancouver demonstrates the importance of organization, depth of analysis (covering more locations) and including the right mix of supplementary media.

The improved version of this Hub is much more-reader friendly, starting with the title. The second title is much more succinct (and utilizes a list format that is more likely to drive clicks). Travelers searching for what to do in a city are likely looking for a list of options rather than a reference point they may or may not already be familiar with. The Hub is organized so that it is easy to scan the list of different locations, find cost and feature information, and see a few photos for each.

In addition to including the right mix of supplementary capsules (maps are very useful for travel Hubs, Recipe and Ratings Capsules for recipe Hubs, etc.) for a given subject, it is equally important to exclude those capsules that don't provide unique value and can distract a reader from the main point of a Hub.

In this case, a pair of skies and sushi making set featured in Amazon Capsules, while related to the material covered, really have nothing to do with traveling to Vancouver. It helps to put oneself in the shoes of the reader when determining how to craft a stellar Hub on the subject being covered.

Before and After

Click thumbnail to view full-size
The Hub's title is not search friendlyThe Hub contains unrelated Amazon products such as a sushi-making set and a pair of skis.The Hub is more likely to be found via its search-friendly, alluring title and opens with a prominently-featured Map CapsuleThe Hub features a large number of original images taken by the authorThe Hub features high quality and relevant supplementary video footage via the Video Capsule and shares summarized details in a Table CapsuleAnother Map Capsule in the Hub shares additional details in each location's description
The Hub's title is not search friendly
The Hub's title is not search friendly | Source
The Hub contains unrelated Amazon products such as a sushi-making set and a pair of skis.
The Hub contains unrelated Amazon products such as a sushi-making set and a pair of skis. | Source
The Hub is more likely to be found via its search-friendly, alluring title and opens with a prominently-featured Map Capsule
The Hub is more likely to be found via its search-friendly, alluring title and opens with a prominently-featured Map Capsule | Source
The Hub features a large number of original images taken by the author
The Hub features a large number of original images taken by the author | Source
The Hub features high quality and relevant supplementary video footage via the Video Capsule and shares summarized details in a Table Capsule
The Hub features high quality and relevant supplementary video footage via the Video Capsule and shares summarized details in a Table Capsule | Source
Another Map Capsule in the Hub shares additional details in each location's description
Another Map Capsule in the Hub shares additional details in each location's description | Source
Before
After
467 words
1247 words
One image (that does not add value to the content)
24 photos (that add significant value to the content)
Unrelated Amazon product capsules
Product capsules taken out
No special capsules
One Video Capsule, Table Capsule, two Map Capsules
Headings are not used optimally (not used as subtitles of Text Capsule) and are not sufficiently descriptive
The author entered headings into the Text Capsule's subtitles and made them clear and descriptive

A Hub on Finding Meaning in Life

The following Hub on a more philosophical / educational subject demonstrates the impact careful formatting and media use can make.

The 'before' version of this Hub is in-depth, extensive, and thorough, but was literally pasted into a single Text Capsule from the word document in which the draft was composed.

The 'after' version of the Hub demonstrates what a big difference the following things can make:

  • Breaking text into multiple Text Capsules with descriptive, search-friendly subheadings
  • Utilizing bulleted lists
  • Boosting a Hub's interactivity with the Poll Capsule
  • Utilizing images to give readers a rest when presenting detailed analyses

The lesson we wish to impart with this Hub is that even if you create a thorough, well-researched, thoughtful guide, you may not get much attention online (or very high quality ratings) if you do not also make an effort to provide your readers with an easy-to-follow and visually pleasing reading experience.

Before and After

Click thumbnail to view full-size
The original title is not at all search friendly and while thorough, the Hub is poorly-formatted (just cut and pasted from a word document) and contains no images or supplementary capsules.The Hub is broken into logical sections and features social elements such as the Poll CapsuleThe Hub includes easy-to-spot summaries in bulleted listsDetailed text is broken up by attractive images taken by the author
The original title is not at all search friendly and while thorough, the Hub is poorly-formatted (just cut and pasted from a word document) and contains no images or supplementary capsules.
The original title is not at all search friendly and while thorough, the Hub is poorly-formatted (just cut and pasted from a word document) and contains no images or supplementary capsules. | Source
The Hub is broken into logical sections and features social elements such as the Poll Capsule
The Hub is broken into logical sections and features social elements such as the Poll Capsule | Source
The Hub includes easy-to-spot summaries in bulleted lists
The Hub includes easy-to-spot summaries in bulleted lists | Source
Detailed text is broken up by attractive images taken by the author
Detailed text is broken up by attractive images taken by the author | Source
Before
After
2010 words
2287 words
No photos
15 photos
No special capsules
Two Poll Capsules and a Video Capsule
No attention to formatting
Use of bulleted lists, descriptive subheadings, and careful formatting to make the Hub easier to digest and skip around

A Recipe Hub

The "before" Hub linked to below may give you all of the actual information that you need, but it will have a difficult time competing with other articles on the internet for this topic because it does nothing to go above and beyond. In order to beat out the competition, your Hub needs to be better than your competition. We strongly recommend researching your topic by typing your title into Google and seeing what results show up. To beat the competition, you have to write a better, more informative article.

Before: Yummy Smoothie Recipe

After: Spinach, Kale, and Fruit Smoothie Recipe

Recipe Hubs must be aesthetically appealing (i.e. you must have appetizing photos!). The "before" Hub has one photo that isn't very appealing (would you add it to your Pinterest board on beautiful food? Probably not.).

The updated Hub uses Instagram to enhance the photos. While the photos are not professional (they are taken with an iPhone), they at least add a bit of beauty to the page. Plus, recipe Hubs are likely to be Pinned, and the better your photos, the more likely they will be re-Pinned!

While it is tempting to add a large number of products to one Hub at the bottom of a Hub, we recommend adding only one product per Amazon Capsule (that is specifically chosen and not selected via seller ID or keyword)- if you any products at all. Only products that you think would be extremely beneficial to your reader should be included. We recommend including the product within the content (perhaps featured in a right-floated Amazon Capsule, right next to the Text Capsule in which the product is mentioned), not at the end of your Hub.

The "before" Hub also doesn't utilize Recipe Capsules. When you use Recipe Capsules on HubPages, your Hubs are given special treatment in Google Search results. We highly recommend using the Instructions Capsule, Nutrition Capsule, Ratings Capsule, and Ingredients Capsule when writing a recipe Hub.

Before and After

Click thumbnail to view full-size
The Hub neither has a search-friendly title nor Recipe Capsules that can make it easier to find via online recipe searchesThe Hub is short, poorly-formatted, and features Amazon products in a manner that detracts from the reader experience and the author's credibilityNote the vibrant, attractive imagesThe improved Hub also features Recipe Capsules, which make it more search-friendly, as well as additional information summarized in a right-floated Text Capsule and *one* highly relevant Amazon product
The Hub neither has a search-friendly title nor Recipe Capsules that can make it easier to find via online recipe searches
The Hub neither has a search-friendly title nor Recipe Capsules that can make it easier to find via online recipe searches | Source
The Hub is short, poorly-formatted, and features Amazon products in a manner that detracts from the reader experience and the author's credibility
The Hub is short, poorly-formatted, and features Amazon products in a manner that detracts from the reader experience and the author's credibility | Source
Note the vibrant, attractive images
Note the vibrant, attractive images | Source
The improved Hub also features Recipe Capsules, which make it more search-friendly, as well as additional information summarized in a right-floated Text Capsule and *one* highly relevant Amazon product
The improved Hub also features Recipe Capsules, which make it more search-friendly, as well as additional information summarized in a right-floated Text Capsule and *one* highly relevant Amazon product | Source
Before
After
354 words
857 words
1 photo
4 photos using Instagram
Excessive use of product capsule
Ratings Capsule, Instructions Capsule, Ingredients Capsule, Nutrition Capsule, Poll Capsule, and removal of all products except one

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